Copywriting
Do you need help writing all the copy for your website from scratch? Is your existing copy having the right impact on your audience? Either way, I can help.
The words on your website do more than convey information. They represent who you are, what you're all about.
Say things one way and your audience will tune out. Say it a different way and suddenly they're engaged.
Some people love writing. Some people have a real talent for it. Others consider it a painful chore, just under root canal surgery. And still others simply don't have a knack for it — their talents lie elsewhere.
In those situations, it helps to hire a copywriter to craft your content for you.
A good copywriter doesn't merely do the chore of writing for you. A good copywriter helps you figure out an effective messaging strategy. The words on your website can often be more impactful if they're part of a larger strategy that takes into account not only what you want to say, but the kind of impression you want to get across. If you want your website to convey an impression of you as a technical expert, then you want the words on your site to reflect your expertise and erudition. On the other hand, if you want your website to make people feel like it's a warm and inviting place to come and hang out, then a good copywriter will adapt the writing to convey that feeling, usually by making the writing more casual and fun.
Say things one way and your audience will tune out. Say it a different way and suddenly they're engaged.
Some people love writing. Some people have a real talent for it. Others consider it a painful chore, just under root canal surgery. And still others simply don't have a knack for it — their talents lie elsewhere.
In those situations, it helps to hire a copywriter to craft your content for you.
A good copywriter doesn't merely do the chore of writing for you. A good copywriter helps you figure out an effective messaging strategy. The words on your website can often be more impactful if they're part of a larger strategy that takes into account not only what you want to say, but the kind of impression you want to get across. If you want your website to convey an impression of you as a technical expert, then you want the words on your site to reflect your expertise and erudition. On the other hand, if you want your website to make people feel like it's a warm and inviting place to come and hang out, then a good copywriter will adapt the writing to convey that feeling, usually by making the writing more casual and fun.