Web Strategy Consulting
Your website is more than just a few pages with words and pictures. Are you sure it's properly representing you, your business, your organization? How can you help your website entice the people you're trying to reach?
There's more to making a web site successful than simply making a website.
Whatever your goals are — whether it's to market your business, sell products, provide a service, spotlight a cause — you will achieve your goals more successfully if you think of your website as part of a larger strategy.
Who are the people you're trying to reach? What is the perception you want people to have of you, your business, your organization, your cause? Will the elements you have in mind for your website convey that perception, or will you have to modify those elements? What domain should you use? What keywords should you use in your website copy? Is your website well-integrated with other materials you may have, such as printed brochures or direct mail pieces?
And once the website is completed, how will you market the website, and how often? Will you use social media, such as Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr and others? Will you use email marketing, which is still one of the most powerful ways to get your message across? Is online advertising an effective strategy, and if so, where should you advertise and what should the ads look like and say?
The answers to all of these questions and more can impact the success of your website's overall goals.
As your web developer, I will apply my years of experience and expertise to help you find answers to these questions — answers that can maximize the potential of your website and help you achieve your goals.
Whatever your goals are — whether it's to market your business, sell products, provide a service, spotlight a cause — you will achieve your goals more successfully if you think of your website as part of a larger strategy.
Who are the people you're trying to reach? What is the perception you want people to have of you, your business, your organization, your cause? Will the elements you have in mind for your website convey that perception, or will you have to modify those elements? What domain should you use? What keywords should you use in your website copy? Is your website well-integrated with other materials you may have, such as printed brochures or direct mail pieces?
And once the website is completed, how will you market the website, and how often? Will you use social media, such as Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr and others? Will you use email marketing, which is still one of the most powerful ways to get your message across? Is online advertising an effective strategy, and if so, where should you advertise and what should the ads look like and say?
The answers to all of these questions and more can impact the success of your website's overall goals.
As your web developer, I will apply my years of experience and expertise to help you find answers to these questions — answers that can maximize the potential of your website and help you achieve your goals.